Four
Questions:

Is your hotel yet positioned in the market?

Are the sales and marketing activities in place, unique and targetted towards your guests?

Are you satisfied with your ADR?

Do you have an experienced commercial team on property?
…if your answers are ,no', then I am happy to help as your external partner and experienced commercial leader in hospitality!

Services

As a former Director of Sales & Marketing, ,DOSM', team leader and executive member within international organizations, I have gained the experience and know-how in defining business strategies and breaking them down into operational execution.
I guide and help your teams with strategic sales and marketing activities, a customer-focused mindset, how to win the business, optimizing sales structures, processes and resources, as well as offer support with efficient cost- and budget planning. I coach sales talents and mentor new sales leaders on how to use excellent sales and communication practices in a dynamic business environment.

As an alternative to traditional sales representation agencies, we empower hotels to grow from within and take the unique approach to sustainable growth.

Business strategy and positioning

Understanding and utilizing on the USPs of your hotel is crucial for any organization. Strategic decisions as a result of business planning, industry and competitive set analysis, market and product positioning, pricing strategies as well as well-managed channel & segment mixes are the foundation of goal-orientated sales operations.
Based on business plan models, SWOT analysis, market segmentation, revenue tools as well as profit & loss figures, I offer support in developing strategic tactics for your organization and your sales & marketing teams.

Training and Coaching

I support and coach your sales teams in working effectively, how to set priorities and activities in line with strategic goals of your organization.
By offering on-the-job sales trainings, communication coachings and mentoring programs, I identify, together with your department head, strengths and weaknesses of your sales division and support your leaders in developing their teams through a transformational leadership style, clear and transparent communication, motivation and empowerment.

Strategic Sales Management

Your sales & marketing team ideally thinks and acts strategically and customer-focused. Sales members know how to communicate and negotiate with your customers and guests, they understand the pricing model, have insights into geographic and channel sources, they understand in detail how your hotel compares to your main competitor, and most of all, they win the business. However, the reality of daily sales operations may look quite different. Operational duties due to high occupancy, management of incoming leads, administrative tasks and managing a sales and events team: daily responsibilities of senior leaders that often allow little time for thorough analytical research and data driven decisions. It is easy to lose focus!

Marketing and Communication

The umbrella of all techniques and strategies is to ensure that online and offline communication are in line with your brand and hotel positioning. You will receive support in defining and implementing your business strategy and marketing plan. Enhancing the luxury customer journey and communication not only create added value, but also manage all parties’ expectations.
Let’s work together

Costs

Please select from the following services.
Fees are based upon individual consultation and clients’ requirements.
For details and pricing, see each pillar or contact me directly for further information.

RENT-A-DOSM

Train-THe-TRAINER

MODULES

RENT-A-DOSM

Strategic, hands-on commercial consulting and service in the area of sales, marketing and revenue: - Develop and re-assess your market analysis (SWOT, USPs, competition, trends and figures) - Re-evaluate your luxury positioning - Define the market, target groups and distribution channels - Development of a long-term sales and marketing strategy - Set and uplift your price strategy - Optimize your channel segmentation - PMS, IBE and GDS systems support - Recommendation and development of sales activities, trade shows and events - Activation of key accounts, partners and cooperations - Creation of unique packages and offerings to drive customer engagement and direct bookings - Sales & marketing recruiting support.

Luxury Sales Coaching

On-the-job trainings, coaching und mentoring programs for managers with little experience in luxury hospitality or sales. - Trainings focus on the uniqueness of luxury sales, its practices, customer engagement, communication, customer experience and conversion. - Strategic Sales Management supports team members in achieving long-term business goals and develop effective sales processes. Offering expertise support in recruitment and sales interviews.

COMMERCIAL BUNDLES

Pick a bundle or contact me for a tailormade solution: - Review of your business strategy, positioning, channel and segment mix during hotel opening or re-positioning - Strategic Sales Management to include sales strategy, segmentation, customer loyalty, sales processes, sales excellence, negotation, upselling and social selling - Training and Coaching in luxury hospitality sales and strategic sales management (MICE, Corporate, Leisure or OTA)
Let’s Chat

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